Marketing
Independent Marketing Audit
Receive a comprehensive independent audit and review of all marketing activities:
- Current marketing structure including roles, resources and responsibilities
- Internal and external promotion, measurement and evaluation procedures and the impact of:
- promotion on all club revenues
- current product and service offers
- customer reward systems
- internal and external communication strategies
- marketing events
- Know what you have covered with marketing, and identify the gaps
- Identify your revenue generating customers
Strategic Marketing Plan
- Work with management team to utilise the audit data and results to identify gaps and needs in the current marketing strategy and operations
- Develop, get approval and implement a strategic and operational marketing plan to increase the revenue streams of your venue in a cost effective manner
Independent Customer Service Audit
- A comprehensive, independent audit and review of customer service offering
- Assess your facility’s customer service techniques
Independent Promotional Audit
- Review the current measurement and evaluation techniques utilised
- Audit:
- what, where, when, who, why and how your promotions currently run
- the impact of promotion on all club revenues, specifically gaming
- the promotional cycles
- the presentation methods of promotions
- Receive a recommendation on what promotions would best suit your venue’s demographics
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